Modern social media is the ultimate brand tool. By building, stimulating and supporting a community that is connected to your brand, you’ll build fans for life. The other thing fans are great at becoming? Customers.
Identify and focus on a couple of key platforms that are matched to your target audience. Research what they are engaging most with online and start to build a strategy around how you can support them in their engagement.
Identify the strongest drivers for your community engagement. Put all of your efforts into these few areas - ideas, tips, tricks, giveaways, inspiring stories.
Once your followers are becoming fans, identify small, gentle ways to nudge them into becoming first-time customers. Surprise and delight them through the purchase journey and you’ll have customers for life.