When it comes to branding and building brand recognition, there are few ways better than using social media. Not only can it help you reach a wider audience and connect with new and potential customers, but it also makes it possible to build authentic relationships, create trust, increase visibility, and ultimately, grow your business.
Social media platforms provide an easy way for customers to interact with your brand, share their experiences, and provide feedback. By actively engaging with customers on social media, businesses can gain valuable insights into their customers’ needs and preferences- helping create more targeted and effective branding strategy, as well as better understand the customer journey.
In this article, we will explore 7 key tips for building brand recognition on social media. From creating engaging content to leveraging influencers, these strategies are designed to help you get noticed by potential customers and stand out from the competition. So let’s get started!
1. Develop An Engaging Content Strategy
A good content strategy will help you create content that is tailored to your target audience, and that resonates with them. An amazing content strategy will help you better understand your audience, so you can create content that is relevant, engaging and far-reaching.
A simple four-step content strategy can help you create content that is both effective and efficient, which is the first step toward social media success.
Align Your Brand Vision, Mission And Values
Knowing who you are is the first step to telling your brand story. Identify and articulate your purpose, mission, vision, and values so that they align with your target audience. Your purpose is the reason for starting and growing your business. Your mission explains how you will achieve this goal. Your vision outlines where you want to be in a given time frame. And your values are how you behave as a company. Once finalised, embody them every day as part of telling your brand story.
Combine Brand Voice With Brand Visuals
Once you have determined the core values and stories of your company, it is time to decide on how your brand will look and sound. There are three key visual elements to consider: colours, fonts, and brand logo. Be sure to create a tone of voice (T.O.V) guide so that everyone who writes content for your business knows what is expected from them in terms of representing the company’s identity accurately.
Implement Brand Style Guides
At the start of your brand implementation, you’ll need to rely heavily on templates and a style guide. As time passes, however, certain teams – especially those that generate lots of content like social media and copywriting teams – may venture off-course and create designs from scratch. To prevent misalignment, a comprehensive brand style guide that anyone can use as a reference can help massively.
Strengthen Your Brand
It’s essential that your company’s brand is reflected in all of your content, both external and internal. This includes sales presentations, email signatures, newsletters, posts, and even video call backgrounds. By having employees become familiar with your brand elements such as colours, fonts and logos; they will be able to use them more effectively when creating content – which will help strengthen your brand overall.
2. Embrace The Power Of Influencer Marketing
Influencer marketing is one of the most effective ways to reach potential customers and get your brand in front of them. An incredibly powerful tool that can help you build relationships, increase brand awareness, and drive conversions, influencer marketing can dramatically boost your online visibility and presence.
If you’re not familiar with influencer marketing, here’s the lowdown on what they do. In simple terms, influencers are people who have a large following on social media – and are often seen as experts in their field.
By partnering with them, you can tap into their audience and get your message out to a much wider audience than you would be able to reach on your own.
One of the biggest benefits of influencer marketing is that it can help you build trust with your audience. When an influencer endorses your product or service, their followers are more likely to trust your brand and be more likely to purchase from you.
Not only that, but they can help you reach a more targeted audience. Influencers often have a specific niche that they focus on, so you can use their influence to target people who are interested in your product or service.
3. Use Paid Advertising To Increase Visibility
Paid advertising can be a great way to get your message out to a larger audience and to increase brand visibility on social media. With the right strategy, you can reach potential customers and build your brand awareness quickly and effectively.
When creating your paid advertising campaign for your branding strategy, it’s important to consider your target audience so you know what kind of message will resonate with them. Once you have this information, you can create an ad that speaks to your audience and encourages them to take action.
You should also consider the platforms you are using for your paid advertising. Different platforms have different features and strategies that you can use to maximise your reach.
For example, Facebook Ads allow you to target specific demographics and interests, while Twitter Ads allow you to target users based on their interests and location.
Once you have your ad ready, it’s time to launch your campaign. You can set a budget and track the performance of your ads to ensure that you are getting the most out of your investment.
Paid advertising can be a great way to increase visibility on social media. With the right strategy and a little bit of effort, you can reach a larger audience and build your brand awareness quickly and effectively.
4. Leverage User-Generated Content
User-generated content (UGC) is a powerful tool for showcasing customer loyalty and satisfaction with your products or services in an authentic way. It’s a great way to show potential customers that your products or services are being used and loved by real people.
UGC can be used to create a strong connection between your brand and your customers, which can help build trust and loyalty – two important factors for boosting leads and sales when it comes to branding and creating a winning brand startegy.
By leveraging UGC, you can show potential customers how your products or services are being used in real-life scenarios. This can be done by featuring customer reviews, photos, videos, and other content created by your customers.
This content can be used to demonstrate the quality of your products or services, and how they have helped customers reach their goals.
Additionally, UGC can be used to show potential customers that your brand is engaged with its customers and is actively listening to their feedback – letting them know that their opinions are being heard and taken into consideration.
5. Host Contests, Giveaways & Polls
Contests, giveaways, and polls are a great way to engage your followers and create a sense of community around your brand. Not only do these activities help to build relationships with your customers, but they also provide a fun and interactive way to promote your products and services.
- Contests are a great way to get people talking about your brand. They can help to generate excitement and engagement, while also providing an opportunity to reward your customers with prizes.
- Giveaways are also an effective way to reward your followers and encourage them to share your content. They can also help to increase brand awareness and build relationships with new customers.
- Polls are a great way to get feedback from your customers and learn more about what they want from your brand. They can also help to create a sense of community by allowing your followers to share their opinions and interact with each other.
Generating excitement by hosting regular contests, giveaways and polls can help to create a sense of community around your brand.
They can also help to increase brand awareness, reward loyal customers and generate valuable feedback from your followers – each of which is priceless when it comes to your social media marketing strategies and long-term success.
6. Monitor Conversations About Your Brand
Monitoring conversations about your brand across social media platforms is essential for staying connected with your customers and understanding their needs. It allows you to be aware of what people are saying about your products and services and provides valuable insights into how you can improve.
By responding promptly to comments and questions, you show that you care about your customers and are willing to go the extra mile to ensure their satisfaction.mIt can also help you identify potential issues before they become bigger problems.
A few ways you can monitor online conversations about your brand:
- Set up Google Alerts for your brand name and any related keywords.
- Use a social media monitoring tool such as Hootsuite or Sprout Social.
- Monitor hashtags related to your brand.
- Follow relevant influencers in your industry.
- Monitor comments on your own social media accounts.
- Ask your customers to share their experiences with your brand on social media.
7. Choose Just 1 or 2 Platforms
When it comes to building brand recognition, it’s important to choose just one or two social media platforms – mainly because it allows you to focus your energy and resources on creating a strong presence on those platforms. Additionally, having fewer platforms to manage makes it easier to track your progress and measure the success of your efforts.
To give you a better understanding of the typical audience each social media platform caters to, here’s a look at the demographics. Note that these statistics primarily relate to U.S users, but can be expected to be mirrored in many other large economies around the world.
Social Media Platform Statistics
Instagram: The number of monthly active users is 2 billion. The largest age group is 25-34, comprising 31.2% of the total, with 18-24 close behind at 31%. In terms of gender, 48.4% are female and 51.8% are male, with no data available on other genders. On average, users spend 29 minutes per day on the platform.
Facebook: The number of monthly active users is 2.91 billion, with the largest age group being 25-34 at 31.5%. The gender split is 43% female and 57% male, with no data available on other genders. On average, users spend 33 minutes per day on the platform.
LinkedIn: The number of monthly active users on LinkedIn is 810 million, with the largest age group being 25-34, representing 58.4% of the total. The gender split is 48% female and 52% male. Additionally, 63% of LinkedIn users access the network on a weekly basis, and 22% access it daily.
TikTok: The monthly active user base of this platform stands at 1 billion. The largest age group of users is 10-19, accounting for 25% of the total user base. In terms of gender, 61% of users are female, while 39% are male. On average, users spend 89 minutes per day on this platform. 40% of Gen Z users claim to be heavily influenced with product purchases seen on the platform.
Twitter: The number of monthly active users has increased from 187 million to 368 million. The largest age group is 18-29, making up 42% of the total users. The gender breakdown is 38.4% female and 61.6% male, with no data available on other genders. Each user spends an average of 31 minutes per day on the platform.
YouTube: The number of monthly active users of this platform is over two billion, with the largest age group being 15-35 and the highest reach. The gender split is 46% female and 54% male, with no data available on other genders. On average, users spend around 30 minutes per session.
For brands looking to prioritise their social platforms, it is important to consider the demographic data from their own social presence and compare it to the average data. This data can be used to confirm existing assumptions or to provide insight into new opportunities.
Building Brands The Right Way
Want to reach new heights on social media but not quite sure of the best steps to take? Let our expert team of digital wizards help you build a truly brilliant social media strategy that will help you reach your goals!
At Talk, your wins are our wins, which is why we stay one step ahead of the pack to deliver branding, brand strategies and campaigns that drive real results. Our team of strategists, creatives, and media experts work together to craft integrated campaigns that deliver the right message to the right people at the right time.
We leverage data-driven insights to create experiences that engage, convert, and retain customers. From creative concepting to execution, we’re here to help you reach your goals.
Ready to crack the code to social media success? Talk to us!
