Ark Corporation are an Australian success story. Their products are widely distributed across the Australian retail landscape. They hold a range of patents on truly innovative products that serve the camping, outdoor and trailer manufacturing industries.
The Challenges
- Migrate a brand from wholesale into e-commerce retail
- Drive brand awareness from a low base
- Deliver fast ROI in order to prove out and scale e-commerce investment
The Approach
The Strategy
Case Study Transcript
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
